Be clear when clients ask a question.
Organize your website around direct, useful answers. Help prospective clients understand your services, consultation process and next step through concise explanations that people and answer engines can interpret.
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Answer a prospective client’s first question clearly.
What should I bring to a first consultation?
Bring the relevant agreement, recent correspondence and a short chronology. Tell us your objective and any dates you have been given.
Relevant documents
Agreements and supporting correspondence
PreparationYour objective
What you want to resolve or achieve
ContextBook a consultation
Choose a time to discuss your situation.
Next actionHow it comes together
- 1
Start with the question
Identify what prospective clients need to understand before contacting the firm: services, consultation steps and preparation.
- 2
Answer directly
Write a concise answer first, then add the context, limits and next step under readable headings.
- 3
Keep the path useful
Link the explanation to the relevant service page and consultation route. Review clarity as the practice changes.